Comments on: London 2012 Branding http://www.badassideas.com/blog/2007/06/17/london-2012-branding/ Fri, 21 Nov 2008 12:07:04 +0000 http://wordpress.org/?v=2.1.2 By: Robbie Thompson http://www.badassideas.com/blog/2007/06/17/london-2012-branding/#comment-194 Robbie Thompson Mon, 18 Jun 2007 07:34:57 +0000 http://www.badassideas.com/blog/2007/06/17/london-2012-branding/#comment-194 http://www.apple.com/pro/profiles/trafik I think the French may have one-up'd the Brits with this... http://www.apple.com/pro/profiles/trafik

I think the French may have one-up’d the Brits with this…

]]> By: Eamonn Bourke http://www.badassideas.com/blog/2007/06/17/london-2012-branding/#comment-198 Eamonn Bourke Fri, 22 Jun 2007 17:03:11 +0000 http://www.badassideas.com/blog/2007/06/17/london-2012-branding/#comment-198 They are actually discussing whether skateboarding should be a part of the 2012 olympics in london. crazy huh. for that, I love this logo. -Eamonn They are actually discussing whether skateboarding should be a part of the 2012 olympics in london. crazy huh. for that, I love this logo.

-Eamonn

]]> By: Shane Rein http://www.badassideas.com/blog/2007/06/17/london-2012-branding/#comment-235 Shane Rein Sat, 14 Jul 2007 14:56:46 +0000 http://www.badassideas.com/blog/2007/06/17/london-2012-branding/#comment-235 Firstly the design company (wolffolins.com) would have pitched to the Olympic commision to create the logo and on acceptance of their design brief, they would have been paid a deposit on which to start the production of the logo. That is why the mayor of London (Ken Livingstone) suggested that payment should not be made. Also, it would be great if the company did strategically design the logo to cause a stir but would have been even cooler if they had a second logo that speaks a common message to all nations and languages (which clearly this logo is unable to do) waiting to revealed as the redesign logo. That way they would have caused a lot of awareness which they clearly got but also create a logo that is more pleasing to the eye is symbolic and resembles the Olympic games in all lauguages, That would have been 2007 style marketing genius and I'm sure the company would have earned respect for their innovative thinking. Alas. this was not the case. or am i just really stoned and typing bullshit? Firstly the design company (wolffolins.com) would have pitched to the Olympic commision to create the logo and on acceptance of their design brief, they would have been paid a deposit on which to start the production of the logo.

That is why the mayor of London (Ken Livingstone) suggested that payment should not be made.

Also, it would be great if the company did strategically design the logo to cause a stir but would have been even cooler if they had a second logo that speaks a common message to all nations and languages (which clearly this logo is unable to do) waiting to revealed as the redesign logo. That way they would have caused a lot of awareness which they clearly got but also create a logo that is more pleasing to the eye is symbolic and resembles the Olympic games in all lauguages,
That would have been 2007 style marketing genius and I’m sure the company would have earned respect for their innovative thinking. Alas. this was not the case.

or am i just really stoned and typing bullshit?

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